Smart Home and Internet of Things Consumer Research Report
Understand the Implications of Smart Home Device Awareness and Adoption
The Internet of Things (IoT) is reaching into consumers’ homes at an accelerating pace. This opens the door to new business opportunities for carriers who can create the right strategies to engage customers in IoT adoption and smart home insurance programs.
LexisNexis® Risk Solutions recently commissioned a study of 2,500 U.S. homeowner insurance policyholders that revealed key insights around consumer smart home device adoption, smart home insurance program awareness, consumer engagement in IoT programs and how consumers feel about sharing their data. These insights can help carriers take the right strategic steps to turn smart home device adoption into a competitive advantage.Did you know?
- 78% of smart home device owners are open to sharing their data with their insurer.
- Safety, security and convenience are the top reasons consumers own smart home devices.
- A large segment of consumers are willing to use smart home platforms as a way to interact with their insurance carrier.